Website Redesign &
Performance Optimisation
The British Insurance Brokers’ Association (BIBA) is the UK’s leading general insurance organisation, representing over 1,800 regulated firms and more than 100,000 insurance professionals nationwide. Its website plays a critical role in supporting members, engaging the wider industry, and communicating BIBA’s influence within the insurance market.
Hut Eight was engaged to deliver a first-class website capable of serving this broad and diverse audience. The challenge was to balance depth and breadth of content with clarity and ease of use, ensuring the platform remained accessible, intuitive, and performant while meeting the needs of multiple stakeholder groups.
Key Capabilities Delivered
- UX-led redesign to support diverse member and public audiences
- Information architecture tailored to complex content structures
- Performance optimisation to improve speed and responsiveness
- Clear content strategy focused on core user needs
- Scalable platform design to support future growth
- Improved navigation and discoverability across the site
Shaping and Building the Platform
Design Approach
The design approach centred on engagement, clarity, and usability. With such a wide-ranging audience, it was essential that users could quickly identify relevant content without being overwhelmed. We restructured user journeys around BIBA’s core audiences, ensuring information was clearly segmented and easy to access.
A clean, modern visual language was paired with intuitive navigation and thoughtful interaction design. This helped make the site more engaging while maintaining the authority and professionalism expected of a leading industry body.
Technology & Engineering
From a technical perspective, the focus was on performance and reliability. We implemented optimisations to improve load times and overall responsiveness, ensuring the site could support high traffic volumes without degradation.
The underlying architecture was designed to be robust and scalable, allowing BIBA to manage extensive content efficiently while maintaining a fast, stable experience for users. These improvements created a dependable digital platform capable of supporting BIBA’s role at the centre of the UK insurance industry.
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Plan & Architect
We define the system foundations, requirements, structure, data flows, and technical decisions, ensuring the solution is robust, scalable, and aligned with the project’s goals.
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Build & Integrate
Our engineering team develops the core functionality, implements integrations, and structures the system to ensure reliability, security, and performance across all components.
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Test & Deliver
We validate the system through functional testing, security checks, performance optimisation, and final refinement before release, ensuring it works exactly as intended in real-world use.
Client
Feedback
The new website delivers a clear, engaging experience that effectively supports our diverse membership and wider audience, while making complex information easier to access and navigate.
Pam Quinn
Head of Communications, BIBA
