SEO & Digital
Performance Strategy
Redbrick Solutions is widely recognised as the UK’s leading legal case management provider, supporting over 3,000 conveyancers nationwide. As competition within the legal technology space increased, Redbrick required a stronger digital presence to ensure their platform remained visible, discoverable, and compelling to the right audiences.
Hut Eight delivered a comprehensive SEO and digital performance strategy focused on improving discoverability for high-intent legal and conveyancing searches. The work strengthened Redbrick’s ability to attract, engage, and convert high-quality leads while ensuring the website performed reliably at scale.
Key Capabilities Delivered
- Technical SEO audit and implementation
- Keyword strategy targeting legal and conveyancing audiences
- Site structure and content optimisation
- Performance and page-speed improvements
- Conversion-focused optimisation and tracking
- Ongoing monitoring and performance reporting
Shaping and Building the Presence
Content & Conversion Optimisation
The focus was on improving clarity, usability, and conversion across key pages. We refined content structure, messaging hierarchy, and call-to-action placement to ensure visitors could quickly understand Redbrick’s offering and the value of its platform.
By aligning content with user intent and search behaviour, we created clearer journeys from discovery through to enquiry. These improvements support stronger engagement, reinforce trust, and help convert high-intent visitors into qualified leads.
Technology & Engineering
From a technical perspective, we implemented SEO improvements across site architecture, metadata, indexing, and performance. Page-speed optimisation, Core Web Vitals improvements, and crawl efficiency enhancements ensured the platform meets modern search engine requirements.
Enhanced analytics and tracking were introduced to provide clearer insight into user behaviour and conversion performance. Together, these improvements created a robust technical foundation for sustained organic growth and ongoing optimisation.
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Plan & Architect
We define the system foundations, requirements, structure, data flows, and technical decisions, ensuring the solution is robust, scalable, and aligned with the project’s goals.
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Build & Integrate
Our engineering team develops the core functionality, implements integrations, and structures the system to ensure reliability, security, and performance across all components.
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Test & Deliver
We validate the system through functional testing, security checks, performance optimisation, and final refinement before release, ensuring it works exactly as intended in real-world use.
Client
Feedback
A great partner for us across performance marketing and SEO. They’re responsive, easy to work with, and quick to help whenever we need support. Their approach feels collaborative and genuinely invested in our success.
Jo Hodges
Director of Marketing, RedBrick Solutions
